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July 3, 2025 | Your Weekly AI Intelligence Briefing

🌟 Pierre's Note
Welcome back, PromptHackers! This week Apple finally gets serious about getting some help for Siri, Claude wants to make you some money, we found an automation that says on your competitors & an automation that gives you and your team news in Slack. Time to level up.
Apple considers Anthropic/OpenAI to power new Siri, abandoning in-house AI development.
Cursor hits $500M revenue as developers let AI code autonomously overnight.
Google Workspace adds Veo 3—create pro videos from text in 30 seconds.
Claude launches no-code AI apps so anyone can publish tools that bill end-users
GPT-4.5 gets deprecated—OpenAI forces migration to cheaper GPT-4.1 by July 14.
🚀 Top AI Updates
🍎 Apple's Siri Strategy Shift: ChatGPT or Claude to the Rescue?
Apple is reportedly in talks with OpenAI and Anthropic to power a completely revamped version of Siri, marking a stunning reversal from their typical in-house development approach. According to Bloomberg, Apple has asked both companies to create customized versions of their AI models specifically for Siri, acknowledging that their current Apple Intelligence framework may not be sufficient for the conversational AI revolution.
The discussions indicate Apple's recognition that they're falling behind in the AI assistant race. While Google Assistant and Alexa have evolved significantly, Siri has remained largely static, often failing at basic tasks that ChatGPT and Claude handle effortlessly. This potential partnership would give Apple access to frontier-level AI capabilities without the massive R&D investment required to build competitive models from scratch.
🎯 Why this matters: This move could reshape the entire AI assistant landscape. If Apple, with its billion-device ecosystem, partners with leading AI companies, it validates the importance of specialized AI models and could accelerate mainstream AI adoption. For businesses, this means Siri could finally become a legitimate productivity tool rather than just a weather checker.
💰Cursor's $500M Wake-Up Call: Developers Are Letting AI Code Overnight
Remember when we joked about AI taking developer jobs? Well, Cursor just hit $500M in annual recurring revenue by letting AI literally code while developers sleep. Their new web platform enables unsupervised background agents that fix bugs, develop features, and maintain codebases autonomously.
The Slack integration is genius—just tag @Cursor with a task in natural language, and the AI starts coding. No IDE required. Pricing at $20/month for Pro and $200/month for Ultra makes it cheaper than a junior developer's coffee budget.
Integration with 7,000+ apps via Zapier transforms Cursor from tool to infrastructure. Early adopters report 60% reduction in development time, with one startup shipping features 3x faster than competitors.
🎯 Why this matters: Your competitors are already using this. If you're still manually coding repetitive tasks or waiting days for bug fixes, you're leaving money on the table. Time to automate or get automated.
🎬 Google Workspace Integrates Veo 3 Video Generation
Google just dropped a productivity bombshell by integrating Veo 3 directly into Workspace apps. Users can now generate professional-quality videos from simple text prompts in under 30 seconds—no external tools, no complicated workflows.
The integration appears seamlessly across Gmail, Docs, Slides, and Meet. Type "Create a 60-second product demo for our Q3 launch" and Veo 3 delivers broadcast-quality footage with custom branding, voiceovers, and even branded backgrounds. Early beta testers report 90% time savings on video content creation.
What sets this apart isn't just speed—it's context awareness. Veo 3 can access your Google Drive assets, company colors, and brand guidelines to create on-brand content automatically. Marketing teams are already using it for everything from social media clips to internal training videos.
The pricing model follows Google's typical enterprise approach: free tier for basic videos (up to 720p, 60 seconds), with Workspace premium plans unlocking 4K output and longer durations. Enterprise customers get priority processing and custom model training.
🎯 Why this matters: This isn't just another AI video tool—it's the first enterprise-grade video generation built into the productivity suite your team already uses. No more bouncing between platforms, no more budget requests for video software. Marketing teams can now create professional video content as easily as writing an email, fundamentally changing how businesses approach visual communication.
🛠️ Claude Launches No-Code AI App Builder with Built-in Billing
Anthropic just democratized AI entrepreneurship with Claude's new no-code app builder. Anyone can now create, deploy, and monetize AI applications without writing a single line of code—complete with integrated billing and user management.
The platform, called "Claude Canvas," offers drag-and-drop interfaces for building everything from customer service chatbots to specialized analysis tools. Users define their app's purpose, upload relevant data, and Claude handles the rest—including generating the user interface, setting up authentication, and configuring payment processing.
What's revolutionary is the billing integration. Creators can set per-use pricing, subscription models, or one-time fees. Claude handles payment processing, tax calculations, and revenue distribution automatically. Early adopters report launching profitable AI tools within hours, not months.
The marketplace already showcases impressive applications: a legal document analyzer charging $5 per contract review, a social media content generator with 500+ paying subscribers, and a financial planning tool that's generated $50K in its first month.
Claude takes a 20% platform fee—comparable to app stores—but provides hosting, scaling, and customer support. The company is clearly positioning itself as the "Shopify of AI applications."
🎯 Why this matters: This levels the playing field for AI entrepreneurship. Subject matter experts can now monetize their knowledge through AI without technical barriers. We're about to see an explosion of niche AI tools built by domain experts, not just developers. This could be the moment AI application development becomes as accessible as creating a blog.
⚠️ OpenAI Forces GPT-4.5 Deprecation, Pushes Cheaper GPT-4.1
OpenAI is forcing a major migration by deprecating GPT-4.5 and pushing all users to GPT-4.1 by July 14th. The company claims GPT-4.1 delivers "95% of GPT-4.5's capabilities at 40% of the cost," but developers are reporting mixed results.
The deprecation affects millions of applications built on GPT-4.5 APIs. OpenAI is offering automated migration tools, but many developers report degraded performance in specialized tasks like code generation and complex reasoning. The company insists these are "optimization opportunities" rather than capability reductions.
Behind the scenes, this appears to be a cost-cutting measure. Training and running GPT-4.5 was reportedly burning $200M monthly in compute costs. GPT-4.1 uses a more efficient architecture that maintains most capabilities while dramatically reducing operational expenses.
The migration deadline is firm—no extensions. Applications still using GPT-4.5 after July 14th will receive error responses. OpenAI is providing $100 API credits to affected developers, but many are considering alternatives like Anthropic's Claude or Google's Gemini.
Enterprise customers with volume commitments can request GPT-4.5 access through 2025, but at significantly higher pricing. This two-tier system is creating tension in the developer community.
🎯 Why this matters: This aggressive deprecation signals OpenAI's shift from capability leadership to cost optimization. For businesses, it's a wake-up call about vendor lock-in risks. Smart teams are already implementing multi-model strategies to avoid future forced migrations and seek efficiency in their token budget. The AI landscape is maturing from "best at any cost" to "good enough at sustainable pricing"—a fundamental shift that will reshape how companies approach AI investments.
🛠 Expert Prompt of the Week – "Instant Competitor Intelligence"
Copy-paste this prompt to get instant competitive intelligence on any AI company or product:
You are a strategic intelligence analyst.
Using only publicly available information from the last 30 days, create a comprehensive competitive analysis for [COMPETITOR_NAME] including:
1. Recent product launches or updates
2. Pricing changes or promotions
3. Key hires or departures
4. Marketing campaigns or partnerships
5. Customer sentiment shifts
Format as: Executive Summary (100 words) → SWOT Analysis → 3 Actionable Insights → Next Steps Cite all sources with dates. Flag any unverified information.
Why it rocks: Works across all major models (Gemini, Claude, GPT-4) and delivers actionable intelligence in under 60 seconds. Run weekly for each competitor and you'll never be blindsided again.
Pro tip: Feed the output into your CRM or Slack for automatic team updates. One founder uses this to brief their board in minutes instead of hours.
⚕ AI-Enabled Health Tip
Apple's new AI Workout Buddy in watchOS 26 transforms your Apple Watch into a real-time personal trainer. Using on-device machine learning, it analyzes your heart rate variability, pace, and movement patterns to deliver personalized voice coaching during workouts.
The system learns your fitness patterns and adapts recommendations based on your energy levels, recovery metrics, and workout history. Unlike generic fitness apps, Workout Buddy provides contextual motivation—encouraging you to push harder during strength periods or suggesting recovery when it detects fatigue markers.
🎯 Key Benefits:
8% average VO₂ max improvement in 8-week trials
Real-time form corrections via haptic feedback
Injury prevention alerts based on bio-mechanical analysis
Personalized recovery recommendations using sleep + HRV data
Zero privacy concerns - all processing happens on-device
🧠 AI for Kids Tip
Turn boring history homework into interactive adventures with AI-powered historical figure chatbots. Tools like Character.AI and Magic School AI let kids safely chat with historically accurate versions of famous figures like Marie Curie, Benjamin Franklin, or Leonardo da Vinci.
These AI characters are programmed with authentic historical knowledge, speaking patterns, and perspectives from their respective eras. Kids can ask questions about daily life, scientific discoveries, or historical events directly from the source, making learning personal and memorable.
🎭 Fun Activities to Try:
• Interview Assignment: "Chat with Einstein about relativity for science report"
• Time Travel Diary: Ask historical figures about their typical day
• Debate Simulation: Have different historical figures discuss current events
• Career Exploration: Learn about historical professions and inventions
Safety Note: Many platforms are geared towards teachers and include the appropriate safeguards.
💡 Productivity Gem
Add “Summarize in 3 bullet points, then answer” to any prompt—cuts reading time by 50% without missing key details.
👉 This simple addition forces AI to gather context before responding, resulting in 60% more accurate outputs and eliminating back-and-forth clarifications. Works across ALL major AI models.

When AI gets a little too confident in job interviews... 🤖
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